First edition

(UN)COMMON
SENSE:

Your strategy guide to creative freedom.

Getting paid to be yourself is the mission. This book is the road map. Get the strategy guide that thousands of creatives are using to turn their passion into a profitable business.

10 CHAPTERS · 3 SECTIONS · **HARD WORK SOLD SEPARATELY**

Hardcopy of (Un)Common Sense: Your Strategy Guide to Creative Freedom by William Tyrone Toms standing on a white surface against a red and black backdrop
Get paid to be yourself ◆**HARD WORK SOLD SEPARATELY** ◆Build ◆Engage ◆Monetize ◆1,000 true fans ◆Own your IP ◆
Get paid to be yourself ◆**HARD WORK SOLD SEPARATELY** ◆Build ◆Engage ◆Monetize ◆1,000 true fans ◆Own your IP ◆

The premise

You already know how to create. Nobody taught you how to get paid for it.

Build

Name what you do, why it matters, and who it's for — then turn scattered fans into a tribe that shows up.

Engage

Own your digital ecosystem instead of renting attention. Document the work so the work markets itself.

Monetize

Design a funnel, stack revenue streams, keep your intellectual property, and negotiate like a business.

What's inside

The ten steps

Build

Get clear on who you are, what you say, and who it's for.

  • 01Who Are You?Self-awareness, branding & archetypes
  • 02What's Your Story?Artist statement & communicating what you do
  • 03Build Your TribeYour fanbase: audience vs community
  • 04Start A MovementHow to get your ideas (& content) to spread

Engage

Turn attention into a relationship you actually own.

  • 05It's Your WorldBuilding your digital ecosystem
  • 06Document the JourneyMastering the content game
  • 07Create Value & Inspire1,000 true fans

Monetize

Get paid — repeatedly, and on terms you set.

  • 08Life is a FunnelDriving digital sales
  • 09Build EquityThinking like a business & building revenue streams
  • 10Protect Your FutureOwning your IP & negotiating deals

WHAT CREATORS ARE SAYING...

“This book is a GAME-CHANGER. I followed the 10-step system that Will outlines and I leveled up in under a year. His method taught me how to think like a business, find my audience, create a community and most importantly build equity.”
Dr. Sheena HowardAuthor
“I never realized how much I needed this book. (Un)Common Sense broke everything down step by step in ways that helped me see myself in a new light — what I offer as an artist and exactly how to maximize my potential.”
Kristal ‘Tyte’ OliverGrammy-nominated songwriter
“William Toms has assembled a roadmap for you, the creative entrepreneur, to capitalize from in great detail. This strategy guide is for anyone who is eager to live life on their own terms.”
Ryan LeslieGrammy-nominated artist + tech founder — from the Foreword

The author

I DIDN'T STUDY THE CREATIVE ECONOMY. I BUILT ONE.

Will Toms is the co-founder of REC Philly, one of the country's most recognized creator communities, where he spent the last decade helping thousands of entrepreneurs, artists and creative professionals build sustainable and scalable businesses. He's an award-winning entrepreneur, a sought after speaker and creative consultant. (Un)Common Sense: Your Strategy Guide to Creative Freedom is his published book, giving a tangible blueprint to creatives who want to build meaningful businesses on their own terms.

More about Will →
3
Creative businesses built
5,000+
Creators served
$10M+
In revenue generated
10+ YRS
Building at street level

Get your copy

Pick your format

Ebook

Instant PDF · DRM-free

The complete book, delivered to your inbox the second you check out. Read it anywhere, annotate it, keep it forever.

$12USD
Signed first edition

Hardcopy

Printed in Philadelphia · Ships US

The physical first edition, designed by Bruno Guerreiro. Includes the ebook so you can start reading while it ships.

$25USD + shipping

Questions

  • The ebook is the complete book as a DRM-free PDF, delivered by email the moment you check out — read it on any device. The hardcopy is the printed first edition, shipped within the US.